AMD Radeon Technologies Group Brings Cinematic VR to Millions of Movie Fans

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At AMD, we power technology that shapes the world. Today, we are bringing to market a first-of-a-kind experience for millions of film enthusiasts in India and around the world. Following the unprecedented success of Baahubali: The Beginning, a sweeping adventure movie that broke box office records in India and which was noted for its special effects rendered with AMD professional graphics, we are once again collaborating with leading filmmakers to bring stunning visuals to life. What’s more, we are extending the movie experience by and bringing related Virtual Reality entertainment to the world.


At the Mumbai Film Festival, AMD will unveil new 360-degree video technology that was used to create the upcoming Baahubali: The Conclusion, directed by SS Rajamouli. This technology includes a cutting edge Virtual Reality capture camera and AMD’s renowned GPU-accelerated video stitching software, enabling filmmakers to provide the cinematic quality to a VR experience.

The new VR capture camera – the bb360cc – and the world’s fastest 360-degree video stitching software. The bb360cc provides real-time VR preview and up to 32 cameras. With AMD-created Radeon Loom software, videographers can rapidly stitch 360-degree video, often in real-time or nearly so, eclipsing the time needed using alternative techniques. The open source Radeon Loom software enables rapid development of high quality 360-degree video. Radeon Loom is expected to be widely available to content creators by the end of the year.

From the beginning days of filmmaking to now, filmmakers have created awe using scale. VR technology provides an excellent medium for epic storytellers like Rajamouli to fully leverage the large scale assets they create for the traditional cinema. Presenting these large scale immersive experiences in real-time requires powerful graphics processors (GPUs) built using billions of transistors in state of the art of technologies.  The combination of Radeon Pro graphics, the bb360cc camera, and Loom software enables filmmakers for the first time to create compelling VR content that approaches cinematic fidelity.

AMD has worked with Arka Media Works, under the creative direction of SS Rajamouli, to develop two additional pieces of VR content. The first is an on-the-set 360-degree experience with Baahubali: The Conclusion that will be shown at the Festival and then made available to fans through special Virtual Reality Pods deployed across India. Filmed on the set of Baahubali: The Conclusion, the 360-degree video creates an immersive experience where people will see from the perspective of the director what it’s actually like to be on the set while the movie is being made. Fans will feel as if they are walking on the set, virtually meeting the actors, and deeply experience the movie before it comes to market. If you have a VR headset, experience the set of Baahubali: The Conclusion for yourself here.

Also in development is an epic VR Experience: The Sword of Baahubali. The final version will be available several weeks in advance of the movie release and will offer a transformative virtual reality experience that captures this ambitious film’s larger than life characters, wondrous locations, and gut wrenching drama. Early, pre-production snippets of The Sword of Baahubali will also be shared at the Festival. The Sword of Baahubali is fully interactive and aimed at delivering a Premium VR experience on devices like Oculus and HTC and pushes the envelope of photo realistic VR rendering in real-time.

Bringing VR to millions across the globe requires forward-thinking vision and technology. That’s what we do, drive the art of the impossible.

Take a look at On the Sets of Baahubali: A VR Experience on your desktop.  Use your mouse to pan around the video in 360 using the controls in the top left corner, or you can watch it in VR on YouTube using your phone and a Google Cardboard viewer:

To view the video in 360 degrees on a VR headset, download the On the Sets of Baahubali: A VR Experience for an optimal VR experience (right-click the link, “Save link as”). See the following instructions on how to watch it on each platform:

To view on Gear VR with Oculus Video, see instructions here.

For the Oculus Rift, see instructions here.

For the HTC Vive with the Vive Cinema app, see instructions here.

Raja Koduri is Senior Vice President and Chief Architect of the Radeon Technologies Group at AMD. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 

8 thoughts on “AMD Radeon Technologies Group Brings Cinematic VR to Millions of Movie Fans

  1. Hi, This is a fantastic step up in 360 video. We use the same cameras Black magic Studio cams 4K in our setup. Not 24 but 5 with special lenses. This setup makes it possible to get a full speherical image with just 5 cames. Afther stitching the footage is around 12K. What we are realy interested in is would it be possible to coorparate with you. Is there a way for us to betatest the software and share our knowledge of camera setups and lens configurations. We work together with this with Black Magic and Cam-a-Lot. Is the setup you used in this production a 360design product. I think this because the use exactly the same setup and Samyang or Rokinol lenses and Metabones adapters.

    I realy hope to hear from you soon.

    Kind regards,
    Rene Ribbens
    360 Verbeelding, all Round Imaging
    The Netherlands.

    Ps the info at our website is not up to date, it showes 3D fotorealistic showcases.

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