Today we unveiled our next-generation Radeon™ Pro 400 Series Graphics, and we’re overjoyed to announce that these cool, energy-efficient graphics processors will debut first in the all-new 15-inch MacBook Pro.
Right now millions of professional creators are engaged in the art of the impossible. They are the photographers, filmmakers, artists, visualizers, and engineers creating the content we love. They go to extraordinary lengths to put smiles on our faces; to change the world. And we go to extraordinary lengths to enable and inspire them.
Going to Extraordinary Lengths to Enable the Art of the Impossible
Apple’s new 15-inch MacBook Pro features spectacular energy-efficient graphics performance thanks to Radeon Pro 400 series graphics’ 14nm FinFET architecture. MacBook Pro is capable of up to 1.8 trillion calculations per second to elegantly process every ounce of your creativity.
But it’s not enough to have whisper quiet and astonishingly cool operation. It’s not enough for AMD to deliver up to 80% more performance over the prior generation of our graphics processors. It’s not enough to simply launch a professional mobile graphics processor that sips energy by running inside a 35W power envelope.
We’ve accomplished all this while simultaneously reducing the size of the very building blocks of this processing power. How? Through a complex process known as die thinning.
Die thinning is an elaborate process that reduces the thickness of each wafer – those thin slices of material used in circuits — from 780 microns to 380 microns, or 0.38 millimeters. This allows for impossibly thin, beautiful designs.
We’ve done this because you shouldn’t have to choose between power and portability. We’ve done this because creativity is at the very core of our products. We’ve done this because you’re engaging in the art of the impossible, and we don’t want anything weighing you down.
Meet the Creators
To celebrate the people behind your favorite creations, AMD is launching a new program called “Meet the Creators.” This program and accompanying video documentaries invite creators together to share what inspires their work, and how Radeon Pro Graphics play a pivotal role.
Creators will also have the opportunity to collaborate across a variety of fields, learn about new AMD tools and techniques for their respective crafts and have a chance to be featured in Radeon Pro promotional campaigns.
For more information on Radeon Pro Graphics for Notebooks, visit the “Meet the Creators” website at: creators.radeon.com.
Jason Evangelho is Senior Technical Marketing Specialist of the Radeon Technologies Group at AMD. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.