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I am delighted to confirm that once again AMD is the title sponsor for what I would argue is the worlds most important VR event. ‘VR On The Lot’ will take place at ‘The Lot‘ Studios, home of the ‘Oprah Winfrey Show’ and Network. Also filmed there was ‘The Social Network’, ‘True Blood’ and ‘Goliath’, among others.

We are honoured to be supporting this event which takes place in the home of VR. Some of the very best and most notable VR to date has come either directly or was sponsored from Los Angeles and the Hollywood Studios. From Fox’s ‘The Martian’, or ‘Assassins Creed VR Experience’ to Culver City based Survios ‘Raw Data’ or recently Warner Bros VR experience for ‘Dunkirk’ or Imax first VR center at the Grove we can see that the same creativity that created the modern film and TV industry is hard at work with the new medium and art form of Virtual Reality.

At Siggraph this year we announced AMD Studios would be based and would work in Hollywood specifically to support all forms of digital storytelling including VR, AR as well as traditional pre and post-production. I will be opening this years ‘VR On The Lot’ which takes place on the 13th and the 14th of October. A special date for me as the 14th is also my birthday.

Remember the movies Airplane! and Top Secret! or the Best Picture-nominated supernatural drama film Ghost. Well we will have Jerry Zucker with us to talk about Storytelling in VR.

Other presenters will include Unity, Lytro, Epic Games, Unreal Engine, Paramount Pictures Studios, Technicolor, NBC, PGA, Time, Inc. + LIFE VR / LIFE AR. With us to talk about the importance of location based VR will be IMAX VR, RSA Films, Dreamscape Immersive, Digital-Reign, The VR Company.

In addition we have Barco, Google, Xperi, Koncept VR, Frank N. Magid Consumer Research, VR Scout and academia will be represented by USC Institute for Creative Technologies, Chapman University Institute for Creative Reality, CreateVR, Fraunhofer Heinrich-Hertz Institute.

On the content creation side we will have Loot Interactive, The Venture Reality Fund, Specular Theory, 30 Ninjas, Lucid Dreams Productions, The Third Floor, Nokia, StoryTech, CausePlay/360 AdSpots, Sony Pictures Entertainment, The Rogue Initiative, Factory 42, Here Be Dragons, MPC, Forbes, Bluewater Technologies, IME Law, Penrose Studios, SuperVentures, MAP Design Lab, Emblematic Group, Two Bit Circus, Mira, VR Studios, Women in XR.


On The Lot will Feature

  •  AR / VR / 360
  • AR/VR VC Pitch Sessions
  • Studio Premiers
  • Theatrical Case Studies
  • Studio Exhibitions
  • Consumer Research
  • Hands-on Demonstrations

For more details

ON THE LOT Event Site here.

ON THE LOT Press Release here.

ON THE LOT Promo Video here.

The Society will continue to send updates through the event with exciting announcements! We look forward to an incredible event with all of you!

The Advanced Imaging Society, The AR Society & The VR Society Teams


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